We know what we do at the Fraser Factory, today we shared what we do with a good friend. A friend who has heard about what we do, a friend who was still completely blown away when she had the factory tour and a drive in a Fraser. It really is all about experiencing what we do – what we call the Fraser experience. Enough from us, here's a copy of her Blog entry… Thank you for sharing Josie.
Dreams are made of this
Today, as part of my gradual return to PR and marketing consultancy, I went to see a friend at the business she owns with her husband. They bought Fraser Cars in 2006 and spend their lives hand-crafting the most beautiful Lotus 7 replicas. And when I say hand-crafting, I mean truly hand-crafting. I’ve just been through the factory looking in wonder at the individual components sitting in the machine room, all cut according to the hand-machined pattern pieces.
People who buy a Fraser can buy a kit, parts of a kit or the entire car. They experience real choice in the look and feel of the car so every car is unique, just like the owners. I was lucky enough to go out for a drive in their hire car. I am left, three hours later, with a smile on my face.
I think it is the awakening of the senses that I loved. The sound drives through you; the wind makes your hair dance; your body feels every twist and turn of the road. I cannot for one minute imagine the excitement to be felt driving in a car that you had helped build.
Somehow, jumping back into my perfectly respectable Mazda 6 stationwagon, knocking it into drive and pulling away from the factory with the air conditioning on was no match for a Fraser. I have discovered a truly inspirational business and a truly iconic sports car.
